Selection deadline approaches
Kazakhstan’s vigorous campaign to promote its bid to host EXPO-2017 is in its final phase ahead of the vote by the 156 member states of the International Bureau of Expositions (BIE) in Paris on November 22. The vote will determine which of the two candidate cities – Astana or Belgium’s Liege – will host EXPO-2017.
As with all campaigns, the closing weeks have seen an intensified effort. The Astana EXPO-2017 team, led by national coordinator and MFA Executive Secretary Rapil Zhoshybayev, has continued to promote the “Future Energy” theme of Astana’s bid around the world.
Meanwhile, the President of Kazakhstan’s Geographic Society and of the Bikers’ Association of Kazakhstan, Dmitry Petrukhin, has embarked on a tour of the Caribbean to promote Astana’s bid for EXPO-17. Although temporarily stalled by Hurricane Sandy, the tour will continue to spread the “Future Energy” message right up to the November 22 deadline. The Caribbean tour is the first phase of a campaign to promote Kazakhstan across 35 countries of the Americas over the next nine months.
Known as Kazakhstan’s “goodwill ambassador”, Mr Petrukhin, along with his team, organized a car and motorcycle tour across some 40 countries of Asia and the Middle East from 2008 to 2011 to promote the 2011 Winter Asian Games. The promotional tour contributed to a record number of participating countries in the Games, which were successfully held in Kazakhstan.
The Astana EXPO-2017 campaign received a morale boost last month when, on October 18, the Kazakh film “Astana Expo 2017: The Great Expectation of Kazakhstan” won second prize – a silver dolphin award – in the “Corporate Films” category of the prestigious, international, annual Cannes Corporate Media & TV Awards. The film was commissioned by the Ministry of Economic Development and Trade of Kazakhstan to promote Astana’s bid to host EXPO-2017.
As part of the final phase of the campaign, Minister for Economic Integration, Zhanar Aitzhanova and the Chairman of the Committee on Trade of the Ministry of Economic Development and Trade, Aidar Kazybaev, held a series of bilateral meetings in Geneva on October 11 to promote Astana’s bid with United Nations Ambassadors and Permanent Representatives of Finland, Norway, Mauritius and Uruguay. Mr Kazybaev also made an official visit to Bangkok from October 2-4, to promote Kazakhstan’s bid.
Deputy Minister of Economic Development and Trade, Madina Abylkasymova attended the International Participants Meeting of EXPO Milan 2015 held from September 10-12 in Milan, Italy. The meeting was attended by representatives of 100 countries and included plenary sessions convened around the theme of EXPO 2015 “Feeding the Planet: Energy for Life,” as well as working sessions on technical aspects of participation in the forthcoming event.
The chosen theme of “Future Energy” reflects Kazakhstan’s commitment to build an economy based on sustainable energy policies and to promote international alternative energy solutions through its proposed “Green Bridge Partnership”. By hosting EXPO-2017, Astana can be a showcase for demonstrating the latest global developments in these areas and become a hub for developing alternative energy solutions across Central Asia.